Map discovery, evaluation, trial, purchase, activation, and advocacy. For each stage, list the questions prospects ask, the anxieties they feel, and the proof you can show. This journey map becomes your backlog for pages, emails, and automations, ensuring every asset earns its place.
Translate core pains and desired outcomes into simple offers you can deliver reliably alone: a short consultation, a starter package, or a crisp mini‑course. Keep fulfillment constraints visible on a calendar so promises remain realistic, turnaround stays fast, and confidence compounds with every completed engagement.
Choose tools you can understand in an evening and maintain in minutes: Webflow or Carrd for pages, Tally or Typeform for forms, ConvertKit or MailerLite for email, Zapier or Make for glue, Notion for notes, and Plausible for privacy‑friendly analytics. Reliability beats novelty.
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